Join Kip Dunlap of Nooksack Dairy & Deli and Sage and Fern Studios for a practical conversation on how small, niche meat businesses can thrive through vertical integration and effective digital marketing. This session will explore how producers are adding value across the supply chain—from production and processing to direct sales—while building strong brand identity and customer loyalty online. Attendees will gain real-world insights, examples, and strategies tailored to local and regional markets.