Join Kip Dunlap of Nooksack Dairy & Deli and Alex Durney of Sage and Fern Studios for a candid look at the opportunities and challenges of building a vertically integrated local meat business. Kip will share lessons from his effort to raise beef and market value-added products through a ready-to-eat retail outlet in downtown Nooksack. Alex will provide practical guidance on branding, storytelling, and digital marketing strategies that any farm business can begin applying right away. Whether you're selling meat, produce, or other farm products, you'll leave with concrete ideas for strengthening your business and reaching more customers.